"“If you spend too much time learning the 'tricks' of the trade, you may not learn the trade. There are no shortcuts. If you're working on finding a short cut, the easy way, you're not working hard enough on the fundamentals. You may get away with it for a spell, but there is no substitute for the basics. And the first basic is good, old fashioned hard work.”
Getting back to basics is the strategy to turn to when you feel lost, when you feel like things aren’t going the way you expected them to go.
As business owners, we can get lost in the cloudy, ethereal nature of the high-level kinda stuff. Which, by the way, is perfectly acceptable if you are, in fact, happy with the progress of your business.
If, however, the bathroom is out of toilet paper and the floors are dirtier than Pig Pen’s ever-enveloping cloud of dirt, all while you’re plugging away at a new marketing strategy you read about last night, then you probably need to halt, and get back to basics.
And since there is hardly anything more basic than a closing checklist, here’s our Closing Checklist Template!
If you’ve already got a closing checklist, compare, contrast, and edit yours if it needs editing.
If you don’t have a closing checklist yet, use this as a guide and then make it your own.